Main parameter of value

Main parameter of value (MPV) is a key attribute, parameter, or feature of a product that is important for the purchasing decision.

Overview

The main parameter of value (MPV) refers to a critical attribute, parameter, or feature of a system that significantly influences customer decisions and, therefore, determines the success of a technical system in the market. In other words, MPV represents the key factor that customers consider when assessing a product’s attractiveness.

For example, different MPVs for a kitchen robot may include:

motor power, which affects the device’s performance and efficiency,
number of accessories, which influences functionality,
material of components, which impacts durability and lifespan,
body shape, which determines ergonomic usability.

Each of these parameters indicates a direction for development. By analyzing them, manufacturers can make informed decisions about where to focus their innovation efforts and which parameters to improve.